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Items & Miscellaneous Unique
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| A lot of products in the Mathews Wire
line are an accessory for other items you currently sell.
These products will sell much better if used to display
an item you already sell; this may also be an improvement
on how you are merchandising that item. Examples:
Many of our products can be used to display items you currently sell and will actually help promote the sale of each item. Wire products are difficult to label in a manner that is both attractive and easy to remove, without leaving a sticky residue. We have designed a label specifically for our product; we call them Mathews Wire logo tags. Our logo tags are much more attractive than white string tags, easy to remove, with no sticky mess. The parchment brown label loops around the product and sticks to the back of itself. Then the pricing and inventory information can be written on, or applied to the back with an adhesive label. Mathews Wire logo tags are easy to use for inventory tracking and reordering. If you put the item number on the back with the price, that number can be recorded at the time of sale. Even if you don’t use a computer or register, the teller can throw all the tags in a small box, so when you are ready to reorder you’ll know exactly what has been sold by looking at the saved tags. Retailers who try to do inventory by eye, can rarely stay on top of hot selling items, causing them to lose an important part of their sales. The visual restocker often is left with all the slower moving items from a supplier, thus discouraging a reorder from that company. They can’t always remember the product that sold out in the first 48 hours. Those one or two items that, at the end of the month you or one of your tellers reminisces how “we coulda sold a hundred of ‘em if we had ‘em”. |
Due to the hectic holiday season this
realization is, all too often, not made until about a
week after Christmas. Daily, monthly, and yearly sales are a percent of inventory this annual percentage number is difficult and expensive to change without discounting. Annual sales as a percent of inventory, is usually a fairly consistent number. Generally the surest way to increase annual sales (without discounting) is to increase store inventory and make creative merchandising displays with the goods on hand. Paying your net 30 bills with a credit card will give you an extra 30 days to pay for store inventory without any extra costs to you. If your store is operating at a loss the solution might be as simple as reducing the number of days and/or hours of operation. It is possible for a store to advertise itself out of business, in most cases it is better to stock more inventory to increase traffic and sales per day. Displaying a larger number of one item demands attention to that item, from your customers. So if you see an item you really like and think it would sell great in your store. Order enough of the item to make a nice display of that one item so customers will not miss it, display examples of its uses, if you order just two pieces, customers may not notice this new item you’ve found. Causing you to miss potential sales and keeping you from discovering a great product for your store, with little reason since all Mathews Wire products are guaranteed to sell. Occasionally merchandise should be checked for price tags, often tags get torn off or fall off. Untagged items have a tendency to just sit and are unlikely to sell, because the customer must ask for a price. Even then an employee may be reluctant to give the customer a price without checking with their boss. If the cashier allows the customer to put the item back on the shelf, the item may not get retagged. This is a common and costly problem, watch for it in your store. If you don’t reorder hot selling items today, you will not have any to sell to your customers tomorrow. |
MATHEWS WIRE, INC.
654 West Morrison St., Frankfort, IN 46041-1670 USA
1-800-826-9650 FAX 1-800-600-8269 or 765-659-1059
Email mwire@mathewswire.com
